Yard Sign Math: How Many Signs Your Campaign Actually Needs
Yard signs are a name-recognition multiplier, not a vote-mover by themselves. But ordering too few costs visibility, and ordering too many burns budget that should go to mail. Here’s the math.
Slate Mailer Timeline: When to Print, When to Drop
The mail program is a back-timing exercise. Miss the in-home window and your slate card lands after voters have already made up their minds. Here’s the calendar Mitchell back-times from.
Why Endorsed California Campaigns Need the APTC Union Bug on Every Mailer
Most major California labor and Democratic club endorsements require union-printed materials. Here’s what the APTC bug actually proves — and what happens to your endorsement if it’s missing.
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